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Paid Search: Is it the right option for your online advertising campaign?
One of the options in today’s online advertising arsenal is Paid Search. Paid search marketing is the process of gaining traffic by purchasing ads on search engines. Sometimes it’s referred to as CPC...
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Is Social Media an Effective Way to Advertise or just Hype
It’s not exactly a revelation that Social Media is the hot trend for online advertising. Twitter, Facebook and LinkedIn, among others, are everywhere in the news and media from politics to sports to...
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Using PLAs: Google Shopping for Online Retailers
Google Product Search (GPS), the largest comparison shopping engine, contributes anywhere from 15-60% of CSE traffic, though this level is unpredictable and varies widely. Lately, there’s been a...
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Tackling the E-commerce Inventory Beast: 5 Critical Components
Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the...
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Online Food Retailer Increases E-commerce Sales By 70% In Key Regions Using...
LaTienda is an award-winning, family-owned business which supports Spainish artisan firms. The firm works with other, smaller family-run businesses, most dedicated to centuries-old food-making...
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Google SEO Optimization: Penguin Recovery Checklist
A few months ago many around the web were hit by the latest Google algorithm change called Penguin which aimed at websites that had low quality links pointing to them, or at least what Google deemed...
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The Wave of the Future: Tablet Users Will Outperform PCs in Driving Online...
via ColderIce, a new graphic illustrating the coming dominance of Tablets as they overtake Smartphones and rival PCs as the dominant E-Commerce browsing Experience: Analyzing Web Browsers, Operating...
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Is Your E-commerce Business Fulfilling Its Obligations?
This blog was originally posted on ecommerceinsiders.com which I regularly contribute to. I thought you would afind it valuable with the holiday shopping season upon us as to how your fulfillment...
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Multi-Channel Management: The Evolution of Your Business
Last week I wrote a blog about the different types of marketplaces that are available for businesses to generate additional revenue. This week I would like to talk about the evolution of a business in...
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A Marketer’s Guide to Instagram [Infographic]
Earlier this year Facebook turned heads by purchasing photo app company Instagram for upwards of $1 Billion. Facebook CEO Mark Zuckerberg stated, “For years, we’ve focused on building the best...
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